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Frequently Asked Questions - ITEK - The Commercialisation Company of the University of South Australia

Commercial Success

What constitutes a good idea that could be commercially successful?

It is very hard to describe or capture what idea or IP may be commercially successful, especially at such an early stage; however the following list is generally what is considered by ITEK when evaluating new IP:

  1. Market/customer needs and wants
  2. Researcher/Inventor’s expertise in the field and interest in Commercialisation
  3. Sustainability
  4. Monopoly and first mover advantage
  5. Protection of monopoly rights
  6. Ownership of IP
  7. Technological viability
  8. Commercial viability
  9. Fit with investor community