Commercialisation Process - ITEK - The Commercialisation Company of the University of South Australia
Commercilisation Process
Most research requires additional support, funding, business, legal and financial experience to successfully develop and bring to market. ITEK utilises a commercialisation process geared towards readying the technology for market entry as each stage of the process is passed.
In broad terms, a new technology or idea progresses through the following major phases:
Process Details
Click on the stages on the image on the left to view details
Further development of the business opportunity and technology is conducted. Rigorous evaluation of the technology differentiators, the various markets, their size, access to them and entry strategy is performed. ITEK may also seek external validation of the technology, market opportunity, industry structure and possible business models for commercialisation (Joint Venture, Spin-out or License).
The primary goal is to move the technology from concept to prototype, such that interest from key players in the various target markets can be engaged. Analysis of the investment necessary to move the technology from concept to prototype and prototype to product is conducted. ITEK may chose to invest via its Catalyst Fund or seek funding from the TTCF and/or government grants to help move the opportunity forward.